Our philosophy: carefully selected clothing


Does clothing have to be cheap if it means that people along the supply chain have to suffer as a result? What impact do the manufacturing process and the materials used have on the environment and resources?

19 years ago, we looked closely into these issues. This led to the creation of fairtragen, with our first shop in Bremen Neustadt. Since then, we have been carefully selecting our products and manufacturers, taking into account the information and evidence available to us.
When selecting our range, we pay particular attention to production conditions, materials, existing certifications and standards, as well as quality and style.

  • Organic cotton

    A large proportion of our range is made from cotton. When selecting our products, we prioritise cotton from certified organic cultivation or recycled cotton.

  • Manufacturing and processes used

    When selecting products, we take into account the manufacturers’ specifications regarding colouring, finishes, materials and supply chains.
    We pay particular attention to standards that set out specific requirements for processing, the use of certain substances or chemicals, and environmental and social criteria.
    The requirements that apply depend on the specific product, material and standard used.

  • Social standards

    How clothing is manufactured and the conditions under which people work on it are an important criterion in our product selection. We therefore take into account existing certifications and standards, as well as legal requirements in the country of production and available information and evidence provided by our manufacturers.
    These include, for example, requirements regarding working hours, pay, health and safety at work, the minimum age of employees, the rights to organise and workers’ rights.
    One example of a certification that covers social standards is the Global Organic Textile Standard (GOTS). In addition to requirements for certified organic fibres, it also sets out guidelines for textile processing, as well as environmental, human rights and social criteria.

  • Quality and functionality

    As well as materials and manufacturing conditions, we pay close attention to the quality and functionality of the selected products.
    Workmanship, fit, material properties and practicality are key criteria for us when selecting our range. We want the clothing not only to feel and look good, but also to be functional and long-lasting.

Our selection

We would like to explain to you, in a transparent manner, the decisions that have been made in selecting our products. That is why we review the available information on materials, certifications, standards, manufacturers and production conditions, and take this into account in our purchasing decisions.
It is important to note that not every product meets the same requirements, and not every certification covers the entire product and the entire production process. We therefore specify, as precisely as possible, which properties, materials and standards apply to a particular item directly on the relevant product page.
In this way, we combine our personal selection criteria with information that is as specific and verifiable as possible regarding the products we offer.

fairtragen stands for clothing made from carefully selected materials and with transparent requirements regarding manufacturing and the supply chain. Depending on the product, these include, for example, organic fibres, recycled materials, as well as recognised certifications and standards with specific requirements relating to environmental or social criteria.

The specific characteristics and standards that actually apply to an item may vary from product to product. That is why we list the relevant materials, certifications and other verifiable product characteristics directly alongside the item.
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